Projects

Twice I have had the pleasure to help support a team for the underground race, The Speed Project. This included coordinating with runners to get them gear, budget for all the teams expenses, receive and review content for our social series, and coordinate with our social team in order to execute. We supported the team, No Mans's Land, an all female team that later renamed to Loose Footage for the second year, building a strong and lasting relationship that also solidified our place in the trail run space. 

Going into our second year of partnering together, I have worked extremely closely with Alexi Pappas as a strong ambassador to the Merrell brand. This has included creating a mailer for friends of the brand and Alexi to welcome her in, managing gear requests and sends, managing calendar moments, and assisting in our more creative lifts such as Vogue x Alexi Pappas and Alexi at NYFW. 

This project was a huge collaboration and a lot of fun. As a team we executed a weekend long retreat centered around inspirational women in various fields ranging from tech and sports to beauty and fashion. I helped outfit every woman with gear for the trip and managed communications with all teams involved. 

Merrell has had the pleasure of collaborating with one of the most iconic car companies in the world, Jeep. The first year of this collaboration, I supported with contracting Jeep specific influencers to showcase our boot while adventuring in their Jeep Wranglers, receiving rave reviews from the Jeep and hike community. The second year of this collaboration, I worked with our lifestyle team to contract and brief two creators to accompany the Merrell team on a multi-day cross country road trip where they were creating content throughout the entirety of the trip to truly showcase the quality of our boots. 

My first year at Merrell I was tasked with designing and executing a new mailer for our Influencers and VIP's. I drew up a concept and contracted a small artist to create the design for us. Once finalized I worked with our office services team to vet vendors to execute the final design, accomplishing something post exciting to receive and post worthy on social media. 

Throughout my career at Merrell, I have had the pleasure of working with numerous notable influencers and celebrities. From seeding to and working with Quinn XCII, The Chainsmokers, and Nash Grier to creating strong partnerships with gorpcore queen Sabrina Bloedorn and former Olympian Alexi Pappas.